TONYMOLY Internship

My internship experience at spanned both design and marketing, bridging the brand’s headquarters in Seoul, South Korea, and its U.S. division in New York. Over the summer, I worked as a Design Intern at TONYMOLY HQ, contributing to the rebranding process through research and market studies focused on Korean beauty trends. I also explored new packaging directions by creating 3D renderings and container design concepts. During the fall semester, I transitioned into a Marketing Internship at TONYMOLY USA, where I developed graphic design and filmed content for Instagram and TikTok, aligning with online trends to enhance brand engagement. By working across both design and marketing, I gained insight into the global beauty industry, adapting strategies for different markets while ensuring a cohesive brand identity.