Kylie Cosmetics Rebrand

The Kylie Cosmetics Rebrand elevates the brand with a bold glam grunge identity, embracing edgy sophistication and unapologetic individuality for Millennial and Gen Z audiences. Inspired by Kylie Jenner’s evolution from influencer to beauty mogul, the rebrand infuses her signature confidence into every design element. A grungy red takes center stage, balanced by chrome silver, deep black, and soft beige, creating a striking yet refined palette. The modernized logo introduces accent spacing for fluidity, while the metallic silver packaging integrates abstract textures for an artistic, rebellious edge. Beyond visuals, the rebrand expands Kylie Cosmetics’ presence through immersive digital activations, collectible merch, and dynamic environmental campaigns, solidifying its influence both online and in the real world.